There is a tendency in marketing to think mostly about what customers care about. That is, what benefits customers really want. But there is another important part that should be deeply appreciated by ...

If you want to better understand your customers, you may find yourself thinking about putting together a short questionnaire. You might, for example, want to know how satisfied your customers are with ...

Marshall Hargrave is a stock analyst and writer with 10+ years of experience covering stocks and markets, as well as analyzing and valuing companies. Kimberly Overcast is an award-winning writer and ...