In Part 1, we saw that it is necessary to move beyond short-term value propositions to build brand loyalty; specifically, a contextual marketing strategy that uses industry and market drivers and ...

No question about it, brand loyalty is down since the recession. To fight that trend, marketers have been taking the traditional route of using short-term tactics. They've lowered prices, instituted ...

Emmys Commentary (Updated: Sept. 5, 2025): Emmy season is finally coming to a close, and there are plenty of tea leaves suggesting most races are sewn up with expected frontrunners “Severance,” “The ...