McDonald's fries are more than a side. Discover the science, secrets, and sizzle behind your favorite golden snack.

Several reports over the past two weeks have shed light on the ongoing human rights issue of Uyghur forced labor and its impact on global supply chains. The most recent report was published on ...

Effie Worldwide has released the 2024 Effie Index® (effieindex.com), the 14th edition of the annual global ranking that celebrates the most effective marketing around the world. Drawing from finalist ...

U.S. ad market prospects have been cut by half a point by WARC, as its global growth forecasts for advertising spend have ...

Eight months in, Hill has changed leadership structures and brought in new hires. At the same time, several long-time ...

Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun—this iconic jingle describes fast ...

A study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on course to grow 6 ...

The 2025 editions of Techtextil North America and Texprocess Americas were held May 6–8 at the Georgia World Congress Center ...

Subway has reigned as the king of sub shops – but lately, there have been signs that the fast food chain's reign is coming to ...

The global food service industry is on a rapid growth trajectory, forecast to reach USD 3,862,579.9 million by 2025 and ...

The wrap will return to McDonald’s menus on July 10 as the company struggles to turnaround a sluggish start to the year. It’s ...

McDonald's strategy emphasizes its competitive strengths through a "MCD" framework: relevant marketing, core menu development, and the four D's: digital, drive-thru, delivery, and development.