Fast-food restaurant giant McDonald's resolved a four-year legal battle with The Weather Channel owner Byron Allen over ...

Marketers need to “say yes to work that makes them uncomfortable”, Morgan Flatley, global chief marketing officer at McDonald's, has said. Speaking at Cannes Lions International Festival of Creativity ...

Created for kids, the J.M. Smucker Co. is boosting marketing and manufacturing output as it enjoys love from celebrities and sports stars.

Top 5: McDonald’s, Dove, KFC, Samsung, O Boticário ...

McDonald’s global CMO Morgan Flatley has admitted the brand was “a little meaningless” to consumers back in 2019. Speaking at the Cannes Lions Festival of Creativity yesterday (20 June), she said the ...

When chief financial officers and chief marketing officers collaborate well, it can boost top-line growth. This was the topic of a conversation I just had with McDonald’s global CFO Ian Borden ...

McDonald’s has unveiled a new global marketing campaign to bring fans of 2022 FIFA World Cup together upon kicking off its sponsorship for the tournament this Sunday. Also known as “Wanna go ...

Effie Worldwide has released the 2024 Effie Index® (effieindex.com), the 14th edition of the annual global ranking that celebrates the most effective marketing around the world. Drawing from finalist ...

While McDonald's has benefited from its global presence during the current ... farmers and suppliers to creating elaborate guerilla marketing campaigns. In Italy, it was a question of targeting ...

WARC US Commissioning Editor Cathy Taylor interviews Ian Borden, McDonald’s Global Chief Financial Officer, on building that relationship, advice for CFO-CMO collaboration, and what the impact of ...

For the first time in almost four years, McDonald's has reported a drop in global same-store sales in ... and enhance this message through improved marketing. "Trying to move the consumer with ...