Google’s removal of unified pricing rules lets publishers set bidder-specific floors again, which could cause a pricing shift ...

What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...

Learn how to boost online sales, maximize PR-driven SEO and connect your marketing channels for lasting brand success.

In court, Google has spent most of this year running defense, trying to hold off the worst of the DOJ’s threats and maintain ...

In her new Google ad, Sarah Jessica Parker rocked a coquettecore LBD with a glitzy twist that's perfect for the holidays.

Google continues to update its older Android TV platform, recently introducing a 'Free' content discovery tab that replaces ...

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Challenges remain. None of Google’s legal cases are fully resolved, and future rulings could still force painful changes. The ...

Vefogix, a fast-rising digital platform, has officially launched an all-in-one marketplace that brings together all essential ...

Google vs. ChatGPT for AI shopping help; how Disney’s OpenAI deal helps brand marketing; holiday AI fails from McDonald’s and ...

Google is updating its older Android TV platform by replacing the Discover tab with a new Free content discovery tab, aimed at enhancing user experience.

Learn how artificial intelligence, cloud services, digital ads, and consumer ecosystems are powering the rapid growth of the Magnificent Seven.