Google’s removal of unified pricing rules lets publishers set bidder-specific floors again, which could cause a pricing shift ...

Google Ads now lets Android App campaigns optimise bidding for view-through conversions, showing a shift toward video-driven ...

每次Google Ads一升级，各位广告主的第一反应都很真实：这次又要改什么结构？之前踩过的坑是不是要重来？ 2025年Google ...

What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...

Publishers who sold ad space through Alphabet Inc.'s Google unit advertising marketplace called “AdX” got class certification ...

Google-engaged audiences demonstrate where Google-owned traffic delivers higher match rates, stronger remarketing performance ...

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Scammers are abusing Google's advertising platform to target customers of telecoms and utility brands and trick them into ...

This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.

Responding to the rumours, Dan Taylor, Google’s Vice President for Global Ads, noted on X that assertions about the company ...

Investing.com -- Zillow Group Inc (NASDAQ:ZG) stock fell over 5.5% Monday as investors reacted to news that Google is testing ...

Shares of online real estate listing companies tumbled on Monday after Alphabet’s Google was found testing a new format that ...