Google’s August 2025 spam update rollout is now complete. The spam update started on August 26, 2025, just under 27 days ago, ...

Google’s new beta lets app marketers flag big conversion spikes so Smart Bidding can ramp up performance during short-term ...

It's unclear whether Google quietly raised negative keyword list limits after one account exceeded the documented 5,000-cap ...

The DOJ’s ad tech remedies trial could crack open Google’s dominance of programmatic ads, reshaping transparency across the ...

Invisible prompts once tricked AI like old SEO hacks. Here’s how LLMs filter hidden commands and protect against manipulation ...

Learn how PPC consultant Adrienne Shaver turned slip-ups like publishing the wrong client name and reusing ad copy into valuable lessons.

A week ago, Google disabled the ability to see 100 results per page by using a URL parameter in the Google Search URL bar.

AI Overviews summarize from a variety of sources (e.g., forums, how-to articles, blog posts, etc.) and increasingly, video ...

Claude still leads, ChatGPT-5 rebounds, and Gemini rises – but new AI models show limits in handling real-world SEO tasks.

The DOJ’s push to split off Google Ad Manager could raise ad costs while also opening the door to more competition.

Google removed the ability to see 100 search results per page and both third-party tracking tools and maybe even Search ...

Google’s removal of the num=100 parameter triggered sharp drops in impressions, rankings, and keyword visibility, a new ...