Now that the dust has settled, TV upfront negotiations between marketers, agencies, networks and streamers are only just ...

AdExchanger spoke with DoubleVerify CEO Mark Zagorski just a few days after the company sued Adalytics alleging defamation.

There's a reason ad tech is no longer in a position to self regulate. Somewhere along the way, companies forgot to respect ...

In March, OpenAI CEO Sam Altman told Ben Thompson of Stratechery that the company has no plans to pursue ad revenue, which he ...

Amid the glitz of TV upfronts, advertising executives take the stage to talk about things like new audience targeting ...

GroupM is in the middle of “restructuring,” as AI looms over the business model of agency holding companies. One-click campaign planning is coming for agency jobs. Now what?GroupM is restructuring, as ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Equativ is now blocking made-for-advertising content from all exchange activity, marking a larger trend of pushing to ...

Walmart is loving its ad business more every day; AI agents are coming to destroy everything; YouTube is trying to win over ...

Amid the glitz of TV upfront presentations, advertising executives take the stage to talk about things like new audience ...