Mobile apps are big business and companies spend significant advertising budgets on increasing app installs. In 2022 alone, ...

"Every year, we say it’s the hardest year to grow an app," Flo Health CEO Dmitry Gurski joked to a packed house. "But after 16 years, I’m convinced: it ...

AIBY, a leading American co-founding company in the mobile app industry, has announced the launch of EpicScale, a new publishing company dedicated to ...

The mobile app space in the US just fundamentally changed. On April 30, 2025, U.S. District Judge Yvonne Gonzalez Rogers ruled that Apple violated her 2021 injunction by continuing to restrict how ...

User acquisition agencies can make app growth a whole lot easier when trying to navigate the crowded mobile app market. They know all the tricks to boost the visibility of mobile apps and attract the ...

Influencer marketing companies can help establish and strengthen the bond between your brand and potential customers by leveraging the major platforms of content creators. Innovative technology and ...

Lack of user engagement and retention are the greatest challenges for app marketers, with churn rates growing to become fairly common. So, working with the top app engagement platforms and services ...

App monetization platforms help businesses to monetize their apps by offering a wide range of services. These platforms specialize in helping app developers generate revenue from their apps and ...

Influencer marketing platforms are software solutions that can help brands and influencers manage and run their marketing campaigns. By providing efficient analytics and management tools, influencer ...

This guide will walk you through what a customer engagement platform is, how they work, and how to choose the best one for you. A customer engagement platform is software that helps businesses ...

A/B testing is an effective process of running experiments of various versions of a mobile app in order to analyze how users interact with them. A/B testing tools help marketers and app developers ...

Coming up with an app idea is one thing. Getting it into development is another. And that’s where app investors come in. Through app funding and other resources, app investors can maximize the sales ...