Marketing sits at the heart of mobile app growth. It drives discovery, powers engagement, and converts users into revenue. But the complexity of the ...

Mobile apps are big business and companies spend significant advertising budgets on increasing app installs. In 2022 alone, ...

"Every year, we say it’s the hardest year to grow an app," Flo Health CEO Dmitry Gurski joked to a packed house. "But after 16 years, I’m convinced: it ...

AIBY, a leading American co-founding company in the mobile app industry, has announced the launch of EpicScale, a new publishing company dedicated to ...

The mobile app space in the US just fundamentally changed. On April 30, 2025, U.S. District Judge Yvonne Gonzalez Rogers ruled that Apple violated her 2021 injunction by continuing to restrict how ...

A clear-eyed guide to the platforms, tools, and services driving smarter app growth in 2025 and beyond. Marketing is the foundation of app growth. It’s the engine that drives discovery, engagement, ...

In the dog-eat-dog world of apps, it's no secret that effective user onboarding is crucial for retention and conversion these days. Applica's latest ...

In the dog-eat-dog world of apps, it's no secret that effective user onboarding is crucial for retention and conversion these days. Applica's latest ...