When Lucas Horne, 26, awoke from his months-long coma in April 2017, the UK musician faced a devastating reality: the brain ...

New data from YouGov’s detailed “State of US Media Consumption in 2025” report shows that YouTube is outpacing other social ...

Malaysian authorities have summoned TikTok’s top management over the social media company’s alleged delays in addressing fake ...

YouTuber MrBeast is preparing to launch his own mobile phone service, according to a Business Insider report citing a leaked ...

Brussels-based marketing technology firm Stellar Tech has expanded its footprint in the Benelux region with the acquisition of Dutch creator platform Join, marking its third purchase in the creator ...

A new report from influencer marketing platform Traackr reveals that beauty and fashion brands are experiencing an “attention ...

LTK’s “2025 Holiday Playbook” reveals that 77% of consumers now trust creators primarily for their honest reviews. Creator trust has increased by 34% year-over-year among LTK users, positioning ...

The U.S. Army is reporting early success with its strategy of partnering with social media influencers to reach Gen Z recruits, having hit its 2025 recruitment goal four months ahead of schedule, ...

The Final Reckoning,” QYOU Media created a coordinated TikTok campaign where a stolen basketball triggered a heist that ...

Is the talent-first approach to influencer marketing flawed? As brands increasingly demand measurable results from creator ...

A new study published in Information Technology & Tourism reveals that travel social media influencers (TSMIs) operate through psychological mechanisms that contradict established theories of ...

The phrase “Half of the country’s internet celebrities are in Chengdu” has gone viral across Chinese social media following the 2025 Kuaishou Guanghe Conference, signaling the Sichuan capital’s rising ...