Prime Video has gotten several other divisions of Amazon involved in its new NASCAR deal that starts this week, including a ...

The full slate of eight WNBA season opening games averaged 11,595 this weekend, as the clubs filled 89% of their available seats.

UCLA is taking measures intended to enhance the fan experience and build brand loyalty as they announce new moves in revenue ...

The Tampa Bay Lightning are the fourth NHL team to sign with Scripps Sports, opening the door to expand the club's reach ...

Now that Baltimore Orioles GM Mike Elias has pulled the lever on manager Brandon Hyde, there’s no buffer to shield him from the blame for this season’s disaster.

The Indianapolis Colts sent a letter to season-ticket holders who listed or resold tickets for most of the team’s games in 2024 with a warning that putting too many tickets on the market again in 2025 ...

A seventh franchise in seven years will capture the NBA championship with the Oklahoma Thunder, Minnesota T’wolves, N.Y.

Longtime Pepsi sports marketing executive Justin Toman is joining Verizon to replace the recently departed Nick Kelly.

Arizona AD Desireé Reed-Francois finished her first full year at the school and it is unlikely that any Arizona AD had a more ...

The NFL pausing its coaching accelerator program this year “makes the league look rather weak in the face of anti-DEI forces.

Disney President of Global Advertising Rita Ferro following last week’s upfront presentation discussed several pertinent topics about ESPN.

CBS Sports cut back ever so slightly on its final round commercial load from last year's PGA Championship in Louisville.