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Highlights emerging trends in media and creative measurement, covering: the growth of marketing experiments; the price measurement gap; and the rise of AI-powered creative testing. There has been a ...

Worldwide retail media investment will reach $177.7bn in 2025 (+14.8%) before rising to $201.6bn (+13.5%) the following year – equivalent to 16.3% of all global ad spend. Amazon – whose ad business ...

Campaign details Brand: Voila (grocery delivery) Brand owner: Sobeys Inc. Entrant company: FCB Toronto, CanadaIdea creation: FCB Toronto Market: Canada Sector: Supermarkets & grocery stores Media ...

This WARC Guide provides a summary of new thinking and best practice on making the case to the C-Suite. As with past economic shocks, from the COVID-19 pandemic to the 2008 banking crisis, marketing ...

Determining the right premium for a given insurance policy is one of the most important challenges for insurers. Dealing with this challenge involves putting research into practice by exploiting ...

CMOs should enable agility and flexibility in the annual budget process as a way of taking advantage of opportunities that might not be obvious when the budget is set. That’s according to David Beaton ...

Immersive media that was once nascent, expensive and difficult to implement are now robust and widely available tools offering unparalleled opportunities. The world of immersive technology has seen a ...

This case study outlines the challenges faced by Britannia Marie Gold (BMG), a leading biscuit brand in India, due to category stagnation, increased competition, and the evolving needs of its primary ...

Provides an overview of the key datapoints that advertisers need to know about Amazon, spanning investment, consumption and performance insights. Amazon retail media revenue – i.e. not including ...

Discusses the importance of accurately measuring audience attention in traditional TV and print media, presenting innovative methodologies for capturing consumer engagement in each platform. Attention ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.