Positive brand equity drives sales, increases profit-margin per customer, builds loyalty, and grows market share. According to 2024 GWI data, there is a clear motivation from shoppers to wait for ...

As competitors bottomed-out prices and flooded with promotions, Time struggled to get attention. Instead, Time adopted a counter-category approach and boldly chose to reclaim tech leadership by ...

Adidas' Runner 321 is a social movement created by and for the neurodivergent community to improve their visibility within sport. What started as a moment at the Boston Marathon in 2022 quickly turned ...

Isotonic sports drink brand Revive increased brand preference, top-of-mind awareness and volume sales in Vietnam through a partnership with Samsung promoted via a digital-led strategy. In today’s ...

Is the glass half empty? Alcohol companies are embracing eco-friendly initiatives to appeal to modern consumers who increasingly prioritize sustainability practices. The shift from glass-based to ...

Google’s search business has contributed an average of 1.3 percentage points to annual global ad spend growth over the last decade, WARC Media’s latest global ad spend forecast reveals. However, that ...

Vinted, an online and app-based second-hand marketplace, created an optimised TV advertisement and capitalised on TV sponsorships to increase app downloads and users in a time of increased demand ...

Lifebuoy, a soap brand, aimed to promote safe family reunions during Tết 2024 in Vietnam by addressing the trend of overworking among young adults and emphasizing the importance of health and ...

Worldwide retail media investment will reach $177.7bn in 2025 (+14.8%) before rising to $201.6bn (+13.5%) the following year – equivalent to 16.3% of all global ad spend. Amazon – whose ad business ...

What do we mean by the retail media tech stack? The technology powering a retail media network can make or break advertiser outcomes, yet it remains largely hidden from view during the buying process.

Sonic seasoning has emerged as a transformative strategy in sensory marketing where carefully curated soundscapes enhance the perceived taste, texture and overall enjoyment of food. By strategically ...

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