Normally, Conan O’Brien and the “Inside the NBA” stars get the biggest laughs at a Warner Bros. Discovery (and before that, a ...

"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...

Warner Bros. Discovery The 2025 Warner Bros. Discovery upfront played out much like prestige programming: Dense, perhaps a ...

Warner Bros. Discovery U.S. Hispanic has revealed its digital expansion plans in its 2025-26 Upfront, which includes the ...

During Wednesday's upfront presentation, Warner Bros. Discovery announced Max will be rebranded as HBO Max starting this ...

A flagship rebrand, details on upcoming shows, movie trailers and a new streaming service were announced during Warner Bros.

The update comes after the company slightly altered the Max logo to mimic HBO's black-and-white aesthetic. The streaming ...

Though Warner Bros. Discover CEO David Zaslav was notably absent from the pageantry, there was no shortage of executives. In fact, the company was the first this week to populate its presentation ...

Warner Bros. Discovery came to their senses and will switch Max's name back to "HBO Max" starting this summer.

Looking to draw on the heritage of its portfolio, Warner Bros. Discovery is rolling out an initiative called WBD Storyverse ...

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...

The rebranding follows a broader strategic realignment at WBD, which the company says has helped reverse streaming losses by ...