As leaders from tech, marketing and entertainment convene for Cannes Lions, THR toasts the brand leaders finding innovative ...

McDonald's fries are more than a side. Discover the science, secrets, and sizzle behind your favorite golden snack.

McDonald's has outlets in over 100 countries, so we took a look into the global chain's affectionate nicknames, some of which ...

Key sectors such as retail (-6.1%) and automotive (-4.0%) are set to cut ad spend this year, while ad spend growth across ...

At the start of 2025, NASCAR faced a blow it hadn’t seen coming. The post NASCAR Ropes In McDonald’s $32 Billion Rival After They Abandoned Iconic Street Race for Good appeared first on ...

Effie Worldwide has released the 2024 Effie Index® (effieindex.com), the 14th edition of the annual global ranking that celebrates the most effective marketing around the world. Drawing from finalist ...

U.S. ad market prospects have been cut by half a point by WARC, as its global growth forecasts for advertising spend have ...

Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun—this iconic jingle describes fast ...

A study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on course to grow 6 ...

The 2025 editions of Techtextil North America and Texprocess Americas were held May 6–8 at the Georgia World Congress Center ...

The former global chief marketing officer of General Motors is now helping Safe-Guard Products International. This week, the ...

The global food service industry is on a rapid growth trajectory, forecast to reach USD 3,862,579.9 million by 2025 and ...