OpenAI has recruited Jony Ive, the designer behind Apple’s iPhone, to lead a new hardware project for the artificial intelligence company that makes ChatGPT.

With Ive leading design, OpenAI aims to pair the tech behind its ChatGPT chatbot with product design expertise that made the iPhone a bestseller.

OpenAI is acquiring Jony Ive and Sam Altman's startup, io, which will lead creative and design work for OpenAI.