Assembly's Bipul Markan highlights four key shifts that luxury brands need to understand to thrive in the Middle East market.

Google unveils a suite of new AI-powered models, products, and features for Gemini and Search to MENA following I/O 2025 ...

Science & Sunshine has been named the creative agency of record for Yasmina, the AI assistant developed by Yango Group.

To launch KAFY, a new coffee company, in Saudi Arabia, Social Clinic took the funny route to appeal to millenials within the ...

Daftra collaborates with Kijamii to launch a campaign that reintroduces itself as a comprehensive, end-to-end business management solution.