Assembly's Bipul Markan highlights four key shifts that luxury brands need to understand to thrive in the Middle East market.

Google unveils a suite of new AI-powered models, products, and features for Gemini and Search to MENA following I/O 2025 ...

Science & Sunshine has been named the creative agency of record for Yasmina, the AI assistant developed by Yango Group.

To launch KAFY, a new coffee company, in Saudi Arabia, Social Clinic took the funny route to appeal to millenials within the ...

Daftra collaborates with Kijamii to launch a campaign that reintroduces itself as a comprehensive, end-to-end business management solution.

More than 15 brand and agency marketing leaders will gather at the Campaign Breakfast Briefing: Marketing Strategies 2025.

The independent agency announces a series of senior appointments and promotions, strengthening its management team.

Zayed University's Dr Vlada Botoric says that regional marketers must craft strategies to empower audiences to become ...

Ampverse Group's Charlie Baillie says, "The line between gaming and mainstream entertainment isn’t just blurring — it’s ...

Publicis Media can now use Advertima technology to activate audience segments in real-time across online and physical ...

LIXIL IMEA's Gita Ghaemmaghami speaks about the brand objectives, rollout and success metrics of the Heart of Your Bathroom campaign.

The new website from DAMAC is integrated with metaverse capabilities, multilingual and geo-targeted features and more.