Daftra collaborates with Kijamii to launch a campaign that reintroduces itself as a comprehensive, end-to-end business management solution.

To launch KAFY, a new coffee company, in Saudi Arabia, Social Clinic took the funny route to appeal to millenials within the ...

Google unveils a suite of new AI-powered models, products, and features for Gemini and Search to MENA following I/O 2025 ...

Science & Sunshine has been named the creative agency of record for Yasmina, the AI assistant developed by Yango Group.

More than 15 brand and agency marketing leaders will gather at the Campaign Breakfast Briefing: Marketing Strategies 2025.

Zayed University's Dr Vlada Botoric says that regional marketers must craft strategies to empower audiences to become ...

LIXIL IMEA's Gita Ghaemmaghami speaks about the brand objectives, rollout and success metrics of the Heart of Your Bathroom campaign.

The PSAi is a music video-centred social media campaign that outsmarts AI with AI, teaching people how to spot fake images.

Ampverse Group's Charlie Baillie says, "The line between gaming and mainstream entertainment isn’t just blurring — it’s ...

MYATA Platinum and Azza Fahmy Jewellery’s Clubhouse show how brands use design marketing to create immersive, branded ...

Seven Media has announced a series of senior-level promotions and appointments across its integrated management team, who will report to the agency’s leadership. The promotions were announced as Seven ...

Retail Report reveal 65 per cent of UAE consumers use AI to inspire their shopping amongst more shop related insights.