Google’s new beta lets app marketers flag big conversion spikes so Smart Bidding can ramp up performance during short-term ...

It's unclear whether Google quietly raised negative keyword list limits after one account exceeded the documented 5,000-cap ...

Learn how PPC consultant Adrienne Shaver turned slip-ups like publishing the wrong client name and reusing ad copy into valuable lessons.

The DOJ’s ad tech remedies trial could crack open Google’s dominance of programmatic ads, reshaping transparency across the ...

Invisible prompts once tricked AI like old SEO hacks. Here’s how LLMs filter hidden commands and protect against manipulation ...

Google’s August 2025 spam update rollout is now complete. The spam update started on August 26, 2025, just under 27 days ago, ...

Microsoft Ads has launched Supplemental Feeds, letting merchants update product details quickly without re-uploading entire ...

The DOJ’s push to split off Google Ad Manager could raise ad costs while also opening the door to more competition.

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Looking to take the next step in your search marketing career? Below, you will ...

Claude still leads, ChatGPT-5 rebounds, and Gemini rises – but new AI models show limits in handling real-world SEO tasks.

AI search is rising, but data shows Google still drives results. Learn why SEO fundamentals – not hype – remain your best growth strategy.

An Adalysis study finds exact match most efficient, but broad match can deliver higher revenue per conversion despite higher ...