Lack of user engagement and retention are the greatest challenges for app marketers, with churn rates growing to become fairly common. So, working with the top app engagement platforms and services ...

Influencer marketing platforms are software solutions that can help brands and influencers manage and run their marketing campaigns. By providing efficient analytics and management tools, influencer ...

The golden age of easy app growth is over, and artificial intelligence is both the problem and the solution. That's the stark message from Anton Volovyk, ...

web2wave, the platform that helps mobile apps create web-based quiz funnels to convert visitors into paying subscribers before they download, has ...

Discover how leading app teams are boosting revenue with App2Web and Web2App strategies. Join Paddle’s online event on June 24 to learn how.

You have probably heard the term ‘growth marketing agency’ thrown around, if you are in the app industry. It’s a more dynamic approach than traditional marketing, where the focus is on constant ...

REPLUG, a full-service mobile app marketing agency, is proud to announce its official certification as a Certified Moloco Partner. This milestone marks a ...

In the brutal economics of app marketing, where user acquisition costs devour budgets and creative performance can make or break campaigns, one company has quietly built something extraordinary: an AI ...

Mobile game monetization companies can help you generate high revenues. So, in this guide, we’ll share an outline of different game monetization models to help you identify which companies to work ...

In the fast-moving app world, where user acquisition costs spiral upward and retention rates plummet faster than a poorly designed onboarding flow, one discipline has quietly emerged as the secret ...

This guide will walk you through what an Android push notification is, how they work, and how to choose the best service for you. An Android push notification is a message that pops up on a mobile ...

This guide will cover the top influencer marketing agencies, how to choose them, the different types available, and how you stand to benefit from using influencer marketing agencies. As influencer ...