PepsiCo this week finalized a $1.95 billion acquisition for the brand, which has used a “community- and culture-first ...

Attention metrics revolutionize DOOH advertising as Captivate's network delivers superior engagement scores above traditional ...

Executives detailed the innovation strategy at the Coca-Cola brand, which recently became the No. 3 carbonated soft drink in the U.S.

OOH activations in nine markets include the brand’s first use of 3D anamorphic tech and a strong presence in high-traffic public transit hubs.

Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping experiences and sales.

Global Head of Marketing Hiroki Asai explains how the company is replanting the flag around the platform's vision for travel ...

Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of ...

The Unilever-owned brand is utilizing branded ads on Lyft and shoppable recipe videos on Roku that will lead to Walmart’s ...

The travel company is also expanding its search and discovery capabilities by integrating with OpenAI Operator and Microsoft ...

Along with bringing back the name “HBO Max,” WBD laid out new ways for brands to buy ads across its portfolio and integrate ...

Plans for a clean room strategy and generative AI-assisted ad formats were outlined at the streamer’s blockbuster upfront ...

A star-studded Brandcast unveiled a deeper NFL partnership, new sponsorship offerings and contextually relevant ads powered ...