Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping experiences and sales.

Executives detailed the innovation strategy at the Coca-Cola brand, which recently became the No. 3 carbonated soft drink in the U.S.

OOH activations in nine markets include the brand’s first use of 3D anamorphic tech and a strong presence in high-traffic public transit hubs.

Attention metrics revolutionize DOOH advertising as Captivate's network delivers superior engagement scores above traditional ...