Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping experiences and sales.

Executives detailed the innovation strategy at the Coca-Cola brand, which recently became the No. 3 carbonated soft drink in the U.S.

OOH activations in nine markets include the brand’s first use of 3D anamorphic tech and a strong presence in high-traffic public transit hubs.

Attention metrics revolutionize DOOH advertising as Captivate's network delivers superior engagement scores above traditional ...

As the 2025 season begins, CMO Phil Cook details the insights behind a new campaign and how the league is partnering with brands like Skims.

Indie agency Giant Spoon turns actor Tony Hale into a deity to show off everything the software company can help people design.

The travel company is also expanding its search and discovery capabilities by integrating with OpenAI Operator and Microsoft ...

A new campaign insisting the soft drink goes best with grilled foods is timed to National Barbecue Day and includes a 60-second spot and an Instacart tie-up.

The sunscreen brand nods to “Kama Sutra” in a 60-second spot that sees the social media star demonstrate five unconventional tanning positions.

Plans for a clean room strategy and generative AI-assisted ad formats were outlined at the streamer’s blockbuster upfront ...

A star-studded Brandcast unveiled a deeper NFL partnership, new sponsorship offerings and contextually relevant ads powered ...