Some 30% of consumers in the United States already own or plan to purchase an in-home network-connected appliance—such as a smart thermostat or refrigerator—in the next two years, according to a ...

If you're in marketing or sales, you've used PowerPoint at some point in your career. Whether helping you present to colleagues about next quarter's marketing strategy or showcase your product to ...

Interacting with customers from a distance is not new, but it has certainly become more widespread since the onset of the pandemic. A decade's worth of planned digital transformation was forced to ...

Last week, I was sitting in front of my computer, drinking a glass of rosé, and letting season one of "Arrested Development" play in the background for the hundredth time. That's the usual setup for ...

An online display ad needs to be visible on a webpage for 14 seconds, on average, in order for a consumer to gaze at it for one full second, according to recent research from InSkin Media, Research ...

How often do you look to your customers for a true understanding of their challenges? We collect huge amounts of data on them, but rarely use that data. In fact, only 0.5% of the data available to us ...

In a single day's worth of posts that have sponsored or ad tags on Instagram, about 50% are fake engagements, according to data from the anti-fraud company Sway Ops. Influencer fraud is, unfortunately ...

People experience the world using four principal psychological functions—sensation, intuition, feeling, and thinking—according to Swiss psychiatrist Carl Gustav Jung, the founder of analytic ...

As a marketer, you understand that to achieve brand marketing goals you must know your target audience inside and out. Given this notion, a look beyond the numbers can be enlightening, particularly in ...

Most marketers say the COVID-19 pandemic has led to a wide range of changes, affecting everything from their organizational priorities and which channels they use to the metrics they rely on to ...

Do people find AI agents helpful for customer service? Do they feel that AI agents understand their needs accurately? To find out, Conversica researchers surveyed 508 consumers and business buyers.

Some 46% of global information workers say using social tools has increased their productivity, while 9% say such tools have reduced productivity, according to a recent report by Ipsos Public Affairs ...