When Lucas Horne, 26, awoke from his months-long coma in April 2017, the UK musician faced a devastating reality: the brain ...

Brussels-based marketing technology firm Stellar Tech has expanded its footprint in the Benelux region with the acquisition of Dutch creator platform Join, marking its third purchase in the creator ...

New data from YouGov’s detailed “State of US Media Consumption in 2025” report shows that YouTube is outpacing other social ...

YouTuber MrBeast is preparing to launch his own mobile phone service, according to a Business Insider report citing a leaked ...

Malaysian authorities have summoned TikTok’s top management over the social media company’s alleged delays in addressing fake ...

A new study published in Information Technology & Tourism reveals that travel social media influencers (TSMIs) operate through psychological mechanisms that contradict established theories of ...

LTK’s “2025 Holiday Playbook” reveals that 77% of consumers now trust creators primarily for their honest reviews. Creator trust has increased by 34% year-over-year among LTK users, positioning ...

Phone case and electronic accessory manufacturer CASETiFY announced its second collaboration with model, influencer, and wife of Lionel Messi, Antonela Roccuzzo, debuting a new line of tech ...

Publicis Groupe Australia announced the launch of Influential, a new agency that unites the group’s social, content, and influencer capabilities under a single brand. The offering aims to revamp how ...

YouTube has rolled out “gift goals,” a new feature that expands its existing goals functionality to vertical livestreams. The feature allows creators to set specific donation targets within designated ...

Global brands attempting to enter African markets frequently stumble over a basic misconception that successful marketing strategies in Western countries can simply be transplanted across to the ...