In a world flooded with parity products and short attention spans, traditional functional advertising is losing its impact.

The new identity, centred around a redesigned ‘Z’ symbol, will be adopted by Zee Media’s national channels, including Zee ...

The move comes in response to growing concerns about the integrity of the Community Notes system. Analysts and watchdog ...

The streaming giant said the new ads will allow advertisers to 'marry' their products with the aesthetics of Netflix ...

Goafest 2025 returns to Goa with a new venue, over 60 speakers, 20+ masterclasses, and a fun-first, experiential format ...

In a court filing submitted on Thursday, the parent company of Facebook claimed the FTC’s case, presented over a five-week ...

Sandeep Ranade of Hansa Research unpacks how the cricketing behemoth is not just playing the game but masterfully rewriting ...

In this article, Divyank Jain of The Wise Idiot, unpacks how IPL's coming of age mirrors the evolution of Indian marketing, ...

Bingo! Tedhe Medhe’s Bihu campaign brought Assam’s festive energy to Guwahati through engaging street activations, ...

In its latest rebrand, HBO has brought back the 'HBO Max' name, and leaned into the chaos by poking fun at itself online.

KFC India’s latest collaboration with CarryMinati ties into its ongoing efforts to connect with Gen Z. The CMO shares how it ...

Discover 100+ bold campaigns that defined 2024. The Yearbook of Campaigns by Social Samosa spotlights ideas, strategy and top ...