Heineken UK’s director of innovation, insights and strategic planning tells Tim Healey why marketers need to stay grounded, ...

BuzzFeed is testing a new path for digital publishers seeking sustainable revenue — one that sidesteps traditional display ads and affiliate link dumps in favour of AI-powered commerce woven directly ...

Imagine if brands could use genAI to create out-of-home ads in almost real time. Andrew Newman, CEO at DOOH.com, believes we ...

The gaming industry is booming, but most brands still treat in-game advertising like a digital afterthought. Jason Pak, chief of staff at ReneVerse, explores how advertisers can tap into an audience ...

The digital tools powering marketing’s future may be undermining its climate promises. The Drum examines the disconnect and ...

To be known is one thing. To be preferred is another. Gordon Young highlights an issue facing the world’s top brands.

To mark 50 years of memorable football moments, we sit down with the soft drink giant’s senior marketing director to find out ...

As CTV moves into the number one seat on the media plan, LG Ad Solutions’ CMO Tony Marlow explores how brands can embrace the ...

Microsoft’s decision to sunset its Invest DSP marks a turning point for programmatic advertising. What does this mean for the ...

Today, Maybelline New York has unveiled its latest ad campaign, ‘Primer Donnas,’ a faux reality TV show with a cast of beauty ...

As the Meta-owned messaging app tests more AI technology, it has rolled out a global campaign to reassure people it can’t see ...

The retail giant confirmed on Thursday it will raise prices on everyday goods this summer – and not because it wants to.