Worldwide retail media investment will reach $177.7bn in 2025 (+14.8%) before rising to $201.6bn (+13.5%) the following year – equivalent to 16.3% of all global ad spend. Amazon – whose ad business ...

Google’s new AI Mode, introduced yesterday to US users, represents “a total reimagining of Search, with more advanced reasoning”, according to Alphabet CEO Sundar Pichai.

Highlights emerging trends in media and creative measurement, covering: the growth of marketing experiments; the price measurement gap; and the rise of AI-powered creative testing. There has been a ...

A strong CMO knows it’s crucial to build a relationship with the organization’s CFO and CEO. WARC US Commissioning Editor Cathy Taylor interviews Ian Borden, McDonald’s Global Chief Financial Officer, ...

Earlier this year, Effie Worldwide joined the LIONS family alongside WARC, Cannes Lions and Contagious. As a result, we have decided that the WARC Awards will not continue in their current form and ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors. Send colleagues a link to this content.

Advertising case studies and case histories – search thousands of award-winning advertising and marketing campaigns by industry, country, objective, media and more ...

Latest results from the WARC Effective 100. The WARC Rankings are the ultimate benchmark for marketing, inspiring excellence in creativity, media and effectiveness.

Understand what makes creative campaigns effective using best practices, benchmarks and unique frameworks. Harness the force of creativity in your work by staying on top of best practices, benchmark ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors. Send colleagues a link to this content.

An overview of WARC's latest advertising spend forecasts.

The separation of brand and performance advertising has led to siloed thinking, short-termism and declining returns. Pursuing an integrated approach to these activities – covering strategy, media, ...