Positive brand equity drives sales, increases profit-margin per customer, builds loyalty, and grows market share. According to 2024 GWI data, there is a clear motivation from shoppers to wait for ...

As competitors bottomed-out prices and flooded with promotions, Time struggled to get attention. Instead, Time adopted a counter-category approach and boldly chose to reclaim tech leadership by ...

Adidas' Runner 321 is a social movement created by and for the neurodivergent community to improve their visibility within sport. What started as a moment at the Boston Marathon in 2022 quickly turned ...

Key trends of the total European digital ad market in 2024. The European ad market saw the strongest digital ad spend growth in 2024 since 2011 (excluding the pandemic spike in 2021), with total ...

Isotonic sports drink brand Revive increased brand preference, top-of-mind awareness and volume sales in Vietnam through a partnership with Samsung promoted via a digital-led strategy. In today’s ...