18K views · 137 reactions | Inspired by the first 501® jeans designed specifically for women, our 501® ’81 has the highest rise and most tapered leg in our 501® family—not to mention retro finishes that look even better now. The overall effect? A radical fit for past, present and future. #150YearsOf501 Shop now: https://www.levi.co.za/campaign/unisex/501-original | Levi's | Facebook

This month marks 150 years of the Levi's® 501® – the original modern blue jean! We dug into its history to discover the design elements of the 1873 model. Thanks to Levi's® Historian, Tracey Panek, and Design Director, Paul O'Neill, we now have a historically accurate replica of the first 501® jean. Learn more about its origins by joining Tracey on a deep dive into the Levi's® Archives. #150YearsOf501 | Levi's

23 reactions · 21 shares | From gold miners to cowgirls, rockers to rebels, hippies to hip hop—discover how Levi Strauss & Co. fashioned an American identity defined by style. "Levi Strauss: A History of American Style" is now on view, only at The CJM! | Contemporary Jewish Museum | Facebook

151 years ago, copper rivets were added to pockets by two innovators, Levi Strauss and Jacob Davis. That’s how the original blue jean was born. Celebrate blue jean day with us on May 20th. #liveinlevis | Levi's

8.6K views · 52 reactions | Zooming in on this piece of Levi's® history from the archives   #150YearsOf501 | Levi's - Southeast Asia | Facebook