“Your valuation isn’t what you want — it’s what the market will pay.” Your business isn’t worth what you want — it’s worth what the market will pay. 💡 Here’s the truth every investor understands: 1️⃣ Value is discovered, not declared. The market decides what’s fair based on demand, timing, and sentiment. 2️⃣ Emotion kills valuation. Great investors stay data-driven and detached. 3️⃣ Market context matters. The same asset can be worth more or less tomorrow — depending on what buyers believe toda